Fenway Sports Management Promotes Newton Resident Frank Huckabone to Executive Vice President/Chief Revenue Officer

Fenway Sports Management (FSM) today announced that Frank Huckabone has been promoted to Executive Vice President/Chief Revenue Officer. FSM is the sports marketing agency of Fenway Sports Group, whose properties include the Boston Red Sox, Liverpool Football Club (LFC), New England Sports Network (NESN) and Roush Fenway Racing (RFR). Huckabone previously served as FSM’s Executive Vice President, Sales.

Huckabone will be responsible for developing and executing an integrated global strategy for Fenway Sports Group’s properties and that of its partners.  He will continue to report to FSM’s President Sam Kennedy and Managing Directors Billy Hogan and Mark Lev.

“People who meet Huck want to do business with him,” said FSM President Sam Kennedy. “His ability to close deals is a direct result of his energy and enthusiasm, and the close relationships he develops with his clients. This new position was a logical expansion of his role, and one that will play a critical part in FSM’s continued growth and expansion both nationally and internationally.”    

Huckabone will continue to lead FSM’s sales team in securing global partners for the Boston Red Sox, LFC and LeBron James/LRMR Marketing & Branding and securing sponsorships for non-baseball related events at Fenway Park that are operated by FSM, such as Citi Frozen Fenway. 

“It’s an honor for me to work with such a talented team of individuals while representing some of the most prominent sports and entertainment brands in the world,” said Huckabone. “I look forward to taking on a greater role in managing our business strategies and continuing to work with my colleagues to develop mutually beneficial partnerships that help Fenway Sports Group’s properties compete at the highest level while helping support the business goals for the top-tier brands that I am so fortunate to be a part of.”

In his previous role at FSM, Huckabone successfully led efforts to integrate sponsorship sales across the company’s sports and entertainment portfolio. During his tenure, Huckabone and his staff helped secure sponsorships for the Boston Red Sox, LFC, NESN, RFR, LeBron James/LRMR Marketing & Branding, Boston College Athletics, Major League Baseball Advanced Media and PGA Tour Playoff event the Deutsche Bank Championship (DBC). He also oversaw sponsorships for signature FSM events including Football at Fenway, a soccer friendly match between LFC and AS Roma, and Frozen Fenway, a 16-day ice hockey event featuring Division I colleges and numerous high school and community hockey games.

This announcement comes on the heels of two executive level appointments including John Clark, Senior Vice President, Sales, who came to FSM from MSG Sports, and Jennifer Flynn, who was promoted to General Counsel.

Huckabone’s more than 15-year career in professional sports began at Madison Square Garden (MSG) where he marketed sponsorships for all MSG-owned and -operated properties (New York Knicks, Rangers, Liberty, Yankees, Mets and Radio City Music Hall). He spent more than eight years developing integrated brand marketing, advertising sponsorships, and programs that included TV, radio, signage, print and promotional elements, as well as arena- and team-controlled assets

Following his time at MSG, Huckabone served as Director of Media and Sponsorship Sales for Van Wagner Sports Group, creating integrated sponsorship packages across Major League Baseball, the National Basketball Association and the National Collegiate Athletic Association that strategically enhanced sponsor investments. In 2007, he joined FSM as Vice President before being promoted to Senior Vice President, Sales in 2008, and then to Executive Vice President, Sales in 2011. He earned a Bachelor of Arts in Business Management from Hartwick College in 1994. He and his wife Jennifer reside in Newton, MA, with their two children Annie and Ryan.